Expertise
Designing beyond the interface.
Where strategy, systems, and craft come together.
I rarely work inside a single design discipline. The most interesting problems usually sit somewhere between product, user experience, business, technology, and the systems connecting them. My work moves across those layers depending on what the problem actually requires.
UX Strategy + Discovery
Service Design + Systems Thinking
Interaction Design + Information Architecture
Design Systems + Enterprise UX
AI + Emerging Experiences
Product Design
I help turn complex ideas, requirements, and user needs into products that feel clear and intentional.
That can mean defining the experience from the beginning, improving an existing workflow, redesigning a mature product, or helping a team figure out what should be built in the first place.
I work across strategy and execution, moving from early discovery and product thinking into flows, interaction design, prototypes, polished interfaces, and implementation support.
Areas I work across
- Product strategy
- Experience definition
- User flows
- Interaction design
- Wireframing
- Prototyping
- Interface design
- Usability testing
- Product modernization
Related work → Frontier Communications · Edward Jones · REI BlackBook
UX Strategy + Discovery
Before I start designing screens, I want to understand the problem behind them.
I use research, stakeholder conversations, workflow analysis, competitive evaluation, existing data, and business context to identify where friction actually exists and what is worth solving.
A big part of my role is often taking information that is scattered across people, systems, documents, and assumptions and turning it into something the team can understand and act on.
Areas I work across
- Discovery
- Stakeholder interviews
- Research synthesis
- Competitive analysis
- Heuristic evaluation
- Journey mapping
- Workflow analysis
- Problem framing
- Experience strategy
Related work → SRS Pro Hub · Enterprise Discovery Projects
Service Design + Systems Thinking
Some experiences cannot be fixed by redesigning the interface because the real problem exists somewhere behind it.
I look at the larger system surrounding the user: people, processes, policies, technology, channels, dependencies, and operational constraints.
That broader view helps uncover problems that may appear to be UX issues on the surface but are actually caused by disconnected systems or services underneath.
Areas I work across
- Service blueprints
- Journey mapping
- Ecosystem mapping
- Cross-channel experiences
- Operational workflows
- Process analysis
- Touchpoint design
- Systems thinking
- Experience orchestration
Related work → SRS Pro Hub · Enterprise Service Experiences
Interaction Design + Information Architecture
Complexity does not bother me. Unnecessary complexity does.
I enjoy working on products with dense information, complicated workflows, business rules, multiple user types, or difficult decisions and finding ways to make those experiences easier to understand.
That often means deciding how information should be structured, what users need to see first, how actions should behave, and how the product should respond as people move through it.
Areas I work across
- Interaction design
- Information architecture
- Navigation systems
- Task flows
- Complex workflows
- Dashboard design
- Content hierarchy
- Responsive behavior
- Microinteractions
Related work → Frontier Communications · Edward Jones · REI BlackBook
Design Systems + Enterprise UX
At enterprise scale, good design has to work beyond a single screen or project.
I work within existing design systems while also identifying where components, patterns, documentation, or standards need to evolve.
I’m comfortable designing inside the realities of large organizations where products have legacy constraints, multiple teams, established systems, compliance requirements, and a long history of decisions that cannot simply be erased.
Areas I work across
- Design systems
- Reusable components
- Pattern libraries
- Enterprise UX
- Responsive standards
- Design consistency
- Component documentation
- Legacy modernization
- Design-development collaboration
Related work → Frontier Communications · Edward Jones · REI BlackBook
AI + Emerging Experiences
I’m particularly interested in what happens when AI becomes part of the product experience instead of simply another tool used behind the scenes.
I explore where AI and automation can reduce repetitive work, make complex information easier to understand, accelerate discovery, and create entirely new workflows.
At the same time, I believe AI experiences have to be designed around people. That means thinking carefully about trust, transparency, control, uncertainty, and where human judgment still belongs.
Areas I work across
- AI-assisted workflows
- Generative AI experiences
- Human-in-the-loop systems
- Workflow automation
- AI prototyping
- Prompt and interaction design
- Research acceleration
- Intelligent interfaces
- Emerging product concepts