SENIOR UX DESIGNER
SRS DISTRIBUTION
2025-2026
DESIGN, RESEARCH, PRODUCT, CLIENT STAKEHOLDERS
DISCOVER, IA, JOURNEY MAPPING, WIREFRAMES, PROTOTYPING
As SRS continues its growth strategy, acquiring a new vertical each year, they need a scalable, sustainable solution to support this long-term vision.
I helped synthesize research, map the experience, define opportunities and translate findings into product concepts and prototypes.
The team established a clearer direction for a unified cross-vertical ecommerce experience and prioritized opportunities for future product development.
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Mapping the current experience exposed several places where customers had to understand SRS's organizational structure before they could accomplish their own goals.
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Client are satisfied
Prototype clearly reflects the client’s vision and priorities
oUnified pattern library and information architecture across verticals
oSeamless AI integration into customer and associate workflows
oVision for integration with other contractor CRM tools
oCross-category navigation without disrupting the main experience
•Aligned on the definition and role of the “Complex Pro” user
•Integrated the POS component to present a complete story for leadership